Description

Lovingly described as Matte Pomade's little brother, Easy Hold contains a similar ingredient composition with a tweaked ratio to create a lighter hold.

Easy Hold's distinguishing feature its lightweight consistency. To achieve the mousse like texture, the product is aerated and triple whipped, resulting in a product that can be effortlessly applied.

The purpose of this is to ensure each individual hair is completely covered. Easy Hold contains abrasive compounds that gently disrupt the cuticle layer of the hair to diffuse light as it hits the hair. The result is a mattifying effect leaving hair looking completely dry and natural.

The hydrating complex draws moisture into the cuticle layer of the hair to soften and condition, ensuring it isn't damaged or dried out in the styling process. These conditioning elements along with a lightweight hold complex allows for light control with flexible movement of the hair throughout the day.

Easy Hold can be used in all hair types and lengths but excels in finer or curly hair. Use Easy Hold liberally to create a relaxed modern style, with no sign of product.

Details

Hold: Light

Finish: Natural and Matte

Style guide: Perfect for loose, textured styles where a natural finish is desired

Hair type: Suitable for all hair types and length

Fragrance: Woody Tobaco

Size: 90g

Base: Water based

Availability

Available for in-store purchase only.